A Store Deeply Rooted in The Community
Joe Schaefer started Allentown Appliance in 1987. It started with Joe working in his family’s used furniture store in downtown Allentown. It was there he learned to be an appliance service technician while working alongside a contracted servicer from 1984 to 1986. In a short amount of time, he was able to take over all the duties provided by the contractor and eventually this lead to starting his own appliance repair business on the side.
The side business quickly became successful, and he knew if he gave it his full attention it could grow greatly. In 1987 with his families blessing, his grandparents gave $8,000 dollars to buy a small storefront at 440 N. 10th Street in Allentown and it was there he started Allentown Appliance. He started in 1988 selling used appliances and new appliance brands such as Kelvinator, Westinghouse, and Hardwick. Joe sold to many city landlords and prided himself on doing the hard jobs. By 1992 Allentown Appliance became a Maytag, Frigidaire and soon a GE dealer.
In 1996 his sister Jill joined the company and together they worked hard to continually grow it. In 1998 they joined a large appliance buyers Co-op located on Long Island. The Co-op consisted of 90 appliance dealers with locations from Massachusetts to Washington D.C. At the time the combined buying power of the 90-member Co-op was 200 million dollars. This combined purchasing power gave Allentown Appliance an edge that no other independent appliance dealers in the area had, and this led to record sales growth for many years. In 2001, as the company grew, Joe and Jill moved the business to 1824 W. Allen Street located in Allentown’s West End Theater District, where it is still located today.
What sets Allentown Appliance apart from the competition is that we are professional appliance people and our employees have made careers out the appliance business. Our sales staff has been in the industry over 30 years. Our salespeople are experts in the field and will match your appliance selection to your budget and lifestyle.
Allentown Appliance’s delivery and install crews are always professional and very experienced. Our professional staff offers custom installation and specializes in built-in appliances. We service all members of the community including builders, designers, property management accounts, the health care industry and retail customers.
Now 35 years later Allentown Appliance prides itself as being the premier family-owned appliance store in the Lehigh Valley.
With Joe’s passing in 2022, Jill Schaefer, with her experience in the appliance industry and her leadership has stepped into the role as President of Allentown Appliance and will continue Joe’s legacy as the premier appliance dealer in Allentown, Bethlehem, Easton, Lehigh Valley, and surrounding cities in Pennsylvania.
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